Rituals for hypergrowth: An inside look at how YouTube scaled

#42 – June 21, 2021


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A peek inside how YouTube tackled the 2008 to 2014 hypergrowth years with a unique set of rituals for everything from strategic planning to effective meetings.

Docker Inc. started like many startups with engineers working from a single location. For us, this was in the Bay Area in the US. We were very office-centric, so the natural way to increase diversity and to get engineers from different cultures to work together was to open new offices in diverse locations. Right from the start, our goal was to mix American and European ways of producing software, giving us the best of both cultures.

I keep seeing these articles chastising developers for not understanding why they are making changes, how just blindly implementing changes without understanding the underlying 'why' is a mistake. Cries abound of "look up, stop focusing so much on writing the code!" In my opinion, these articles are targeted at the wrong group of people.

We talk about motivation a lot at Management 3.0, but today we thought it would be interesting to discuss how to keep long-time employees engaged. In today’s culture where people don’t stay at jobs longer than a few years, this might sound like an odd thing to focus on, however there are still plenty of ‘old-timers’ in companies and it’s important that they feel engaged and stay motivated. So what can you do?

There’s a lot to learn from trees: project managers can draw inspiration from these wonders of nature when using the decision tree analysis.